America is a country of pop stars. If you can count them, you will find more pop stars in America than perhaps the stars in the sky. But you should avoid counting them, as it will consume a lot of your time.
Here comes a new one in front of you. With the recent release of an official lyrics video for his new single “Body & Soul (She Got Control)” pop singer KDrew is the latest music industry star to capitalize on a growing trend.
The popularity of YouTube provided an outlet that allowed thousands of fans to create fan-made videos with lyrics using simple home based video-editing software like iMovie. And now, as the internet has become the predominant source for new music discovery and consumption, official lyrics videos are becoming a trend in the music industry, believes Indie Music Group.
The Group’s rising pop star and Facebook sensation KDrew recently joined Cody Simpson, Christina Perry and the growing list of artists with official lyrics videos with the release of his new single “Body & Soul (She Got Control).”[ Also Read: How to become a Facebook Star: 10 Tips ]
KDrew’s official lyrics video pays tribute to the popular video game series “Dance Dance Revolution” by Konami, known as “DDR” to video game fans.
This theme adds a whole new level of excitement and engagement for viewers with lyrics onscreen in sync with scrolling arrows directing dance moves for the song. All the while, two hip-shaking avatars portray “Body” and “Soul” characters, silhouetted dancers reminiscent of early Apple iPod advertisements.[ Also Read: ‘American Idol’ at Walt Disney World Resort ]
They dance and groove along to the uptempo dance beat and disco feel. The video begins with a fun intro sequence in which a pretty girl blows into a Super Nintendo cartridge, bringing a comfortable nostalgia to early 90’s video game fans and 90’s music fans alike.
Shot with a Cannon 7D camera, edited on Adobe home edition software and using less than $100 worth of materials; green paper and tape from Walmart; and some construction lights from Home Depot, this video is not just a breakthrough for KDrew, but for all independent artists who utilize the web to share their music, says the Group.