Primal Mist has released two new perfumes, Formulae Alpha and Formulae Beta, after four years of archaeological study, scientific investigation and fragrance design, says the company.
It states that each stage of the creation process is hand-crafted, including bottling. Both perfumes are cured for two years before they are ready for release.
“I’m asked constantly to describe the scent of Formulae Alpha and Beta,” said Zari Shir, VP of Marketing for Primal Mist. “My answer is always the same – it’s impossible to explain a scent, although many try. How would you describe the Mona Lisa? Imagine a pretty lady with a crooked smile?”
The company explains these perfumes began with the linguistic analysis of excavated cuneiform tablets dating to the second millennium BCE. The tablets contained a detailed process of making perfume written by a woman named Tapputi.
The ancient text mentioned two aromatics. Primal Mist combined these ancient era aromatics with modern essential oils and fragrances to produce its Alpha and Beta scents. This new line of perfumes also introduces Primal Mist as the newest American perfume provider. The perfumes were introduced today. Sept. 1.
Primal Mist, based in Las Vegas, Nevada, is the newest American perfume house.