3net and content producer Red Bull Media House have partnered to bring Red Bull’s programming including sports, culture events, and athletes to U.S. television audiences in 3D.
3net is a joint venture 24/7 3D network from Sony, Discovery and IMAX.
The partnership was announced today, August 17, by Tom Cosgrove, president and CEO of 3net and Werner Brell of Red Bull Media House North America (RBMH NA).
“We are excited about partnering with RBMH NA to bring Red Bull’s innovative long-form and short-form 3D content to audiences in the U.S. for the first time,” said Cosgrove. “This agreement underscores our ongoing commitment to deliver the most unique and compelling native 3D content possible.”
“The RBMH NA has a strong commitment to 3D technology and content,” shared Werner Brell, managing director, RBMH NA. “We are proud to work with the industry leaders at 3net whose platform provides a premium destination for our content in the 3D broadcast space.”
Launched in 2001, Red Bull Rampage brings the creative ethos of freeride mountain biking to the contest arena. The rugged, natural downhill terrain of remote Utah is enhanced by manmade obstacles created over the course of a month and constructed to test the nerves of the world’s best riders.
The invitation-only contest features the skills of the event’s competitors captured in native 3D. In addition to the world 3D premiere of Red Bull Rampage, 3net will also premiere RBMH NA’s original short-form 3D content developed around the 2010 US Open of Surfing.