Short Film from Tourism Australia on YouTube
Tourism Australia has released a short film entitled ‘Be Changed’ via YouTube.
It aims to inspire young international travellers and encourage them to embark on their own journey of discovery in Australia.
‘Be Changed’ was created by Infinity Squared and features a poem that was written and voiced by Bravo Child after viewing a short film inspired by Tourism Australia’s recent ‘Best Jobs in the World’ competition.
Tourism Australia managing director Andrew McEvoy said its latest ‘Be Changed’ film aimed to amplify its ‘Best Jobs in the World’ campaign by demonstrating the transformational benefits of a young person’s working holiday in Australia.
The film director Rob Stanton-Cook said he wanted to create something authentic and unique with a human voice that was far removed from traditional tourism advertising.
Tourism Australia’s ‘Best Jobs in the World’ competition is part of a major international marketing push to promote tourism opportunities provided by Australia’s Working Holiday Maker (WHM) visa program.