Subaru’s Dog Tested, Dog Approved Commercials

Subaru of America, Inc. announces the return of its “Dog Tested. Dog Approved.” campaign. An all-new cast of canines will make their television debut during Animal Planet’s Puppy Bowl IX.

Fans of the campaign will meet new cast member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles to dogs.

Subaru will also launch a new Facebook application for dogs and dog lovers.

The campaign is designed to resonate with Subaru owners and like-minded consumers. According to the company, Subaru drivers are two times more likely than the average car owner to have a pet.

Subaru has partnered with MapMyFitness to continue the MapMyDOGWALK mobile application, which provides dog owners with access to a geo-mapping application that allows users to track and store their daily walking routes in an online database.

Users also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.

On game day, Feb. 3, Dog Tested fans can interact with the campaign content on Facebook or Animal Planet’s Puppy Bowl Co-Viewing Application.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.

Related posts:


Would You Prefer to Stay in a Green Hotel?
Diane Creates Baskin’s Next Favorite Flavor
Oprah Winfrey to be Inducted into Hall of Fame
The Rattrap Novel for Kids on Twitter
Poll Identifies China a Major Threat to America
Food Network Star Returns for Season Eight
Chrysler Plans to Roll Out the Dodge Dart
Olivia Culpo Crowned Miss USA 2012
Uma Thurman Leading Lady in Campari Calendar
Intuit Hosts Vertical Tower Run in Bangalore
Custom Content Services