Subaru of America, Inc. announces the return of its “Dog Tested. Dog Approved.” campaign. An all-new cast of canines will make their television debut during Animal Planet’s Puppy Bowl IX.
Fans of the campaign will meet new cast member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles to dogs.
Subaru will also launch a new Facebook application for dogs and dog lovers.
The campaign is designed to resonate with Subaru owners and like-minded consumers. According to the company, Subaru drivers are two times more likely than the average car owner to have a pet.
Subaru has partnered with MapMyFitness to continue the MapMyDOGWALK mobile application, which provides dog owners with access to a geo-mapping application that allows users to track and store their daily walking routes in an online database.
Users also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.
On game day, Feb. 3, Dog Tested fans can interact with the campaign content on Facebook or Animal Planet’s Puppy Bowl Co-Viewing Application.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.