Subaru’s Dog Tested, Dog Approved Commercials

Subaru of America, Inc. announces the return of its “Dog Tested. Dog Approved.” campaign. An all-new cast of canines will make their television debut during Animal Planet’s Puppy Bowl IX.

Fans of the campaign will meet new cast member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles to dogs.

Subaru will also launch a new Facebook application for dogs and dog lovers.

The campaign is designed to resonate with Subaru owners and like-minded consumers. According to the company, Subaru drivers are two times more likely than the average car owner to have a pet.

Subaru has partnered with MapMyFitness to continue the MapMyDOGWALK mobile application, which provides dog owners with access to a geo-mapping application that allows users to track and store their daily walking routes in an online database.

Users also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.

On game day, Feb. 3, Dog Tested fans can interact with the campaign content on Facebook or Animal Planet’s Puppy Bowl Co-Viewing Application.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.

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Rakesh Raman