Supermodel Chrissy Teigen Features in XOXO Campaign

Supermodel Chrissy Teigen Features in XOXO Campaign
Supermodel Chrissy Teigen Features in XOXO Campaign

Chrissy Teigen has been named the new face of XOXO. Teigen will be featured in the brand’s national ad campaign appearing in print, digital, OOH and in-store starting this August.

The ad campaign features still images as well as a brand video developed by creative agency Work:Play Creative and photographed by Cathrine Westergaard at Milk Studios in NYC.

The video goes behind the scenes of the Fall campaign shoot, where Chrissy’s famous spunk and persona truly shine. The video’s soundtrack will be set to the song “Melt” by Polish synthpop band Kamp!

[ Also Read: Maria Sharapova Named the Face of Avon Luck Fragrances ]

“I’ve been a longtime fan of XOXO, so when they approached me to be the face of their Fall campaign it seemed like a natural fit,” Chrissy explained on-set.

Behind-the-scenes video and additional creative will be available on the newly launched XOXO.com in late July.

XOXO is a fashion brand that targets fashion-forward women.

Support RMN News Service for Independent Fearless Journalism

In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 12 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.

RMN News

Rakesh Raman