The Walt Disney Company Launches Electric Holiday
Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world’s leading entertainment company, launched the 2012 Holiday project Electric Holiday at the Barneys New York Madison Avenue flagship store.
A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the Barneys New York annual holiday project to create a celebration of festive modern electric lights, music and fashion.
“Disney is proud to be part of New York’s holiday magic this year,” said Robert A. Iger, chairman and chief executive officer of The Walt Disney Company. “Together with Barneys, we’ve created a one-of-a-kind experience that combines Disney’s great characters and storytelling with high fashion for a spectacular celebration of the season.”
As part of the Electric Holiday program, 25% of sales from the limited-edition Electric Holiday product collection sold at select Barneys stores and Barneys.com will be donated to the American Red Cross.
This is in addition to the $2 million dollars The Walt Disney Company has already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief and an additional $1 million to support rebuilding efforts in Hurricane Sandy affected communities.
In addition, Disney/ABC Television Group organized a national “Day of Giving” on Nov. 6 2012, integrating outreach messaging across various programming and raising more than $18 million for the American Red Cross.