Universal Studios Hollywood releases its new campaign, “Summer of Survival.” It includes thrill rides: “Transformers: The Ride-3D” and “King Kong 360 3-D” created by Peter Jackson.
The campaign puts a suspenseful spin on the theme park’s rides and challenges guests to muster the courage to face their fears when they encounter Megatron and his fleet of evil Decepticons, and a raging Silverback ape battling a pack of dangerous prehistoric dinosaurs in a fight for survival.
As part of “Summer of Survival,” Universal Studios Hollywood will debut progressive voice technology empowering humanoid robots—Megatron and Optimus Prime—to interact and speak spontaneously with theme park guests in both tone and demeanor that are consistent with their characters.
The “Summer of Survival” campaign will resonate through social media via #SummerOfSurvival and #SOS.
As families prepare for summertime fun, Universal Studios Hollywood’s “Buy A Day, Get 2013 Free” annual pass offers visits throughout 2013 for the price of a single day’s admission.
Guests who purchase the “Buy A Day, Get 2013 Free” pass will be able to come back to experience first-hand Universal Studios Hollywood’s ‘Summer of Survival” thrill rides, including “Transformers: The Ride—3D” and King Kong 360 3-D” as well as receive savings on tickets purchased for visiting friends and family.