Purina ONE showed the world how to really work the runway, turning heads at this year’s New York Fashion Week with cats on leashes during the 2013 Fall Collection Show by Tracy Reese, one of America’s most celebrated designers, on Feb. 10.
According to the company, as part of the Purina ONE brand cat food’s True Nature of Cats movement and the launch of Purina ONE SMARTBlend Healthy Metabolism wet and dry formulas, Purina ONE is challenging misconceptions about cats, beginning with the idea they can’t be leash-trained.
Earlier, the free Friskies “Catify Yourself” app allowed users to send photo messages to their friends from a cat-like photo. The iPhone app was offered free from the App store. (Read: Reveal Your Inner Cat with “Catify Yourself” App)
New York Fashion Week
“The True Nature of Cats movement is about letting our cats be who they were born to be by providing proper nutrition and enriching experiences,” said Nida Bockert, Purina ONE spokesperson. “For example, leash training is a great way to incorporate activity into your cat’s life and give them an enriched experience, and we showed that in a big way at Fashion Week.”
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Tracy Reese is the right partner for this event. “As a designer, I draw inspiration from everything around me, including cats,” she said. “I loved the idea of incorporating cats into the runway show; cats have a lot of energy, which was the perfect complement to the models and my new line.”
Nestle Purina PetCare Company is a leading player in the pet care industry. The North American headquarters for Nestle Purina is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina is part of Swiss-based Nestle, the world’s leading nutrition, health and wellness company.
Photo courtesy: Jason DeCrow/Invision for Purina ONE/AP Images