Why Kerry Washington Uses Purple Purse

Kerry Washington
Kerry Washington

Emmy- and Golden Globe-nominated actress and advocate Kerry Washington has joined with The Allstate Foundation to raise awareness about domestic violence and the critical role that financial abuse plays in domestic violence situations.

Washington is serving as the national ambassador for Allstate Foundation Purple Purse, the signature initiative that gets Americans motivated to combat domestic violence.

Washington’s role as ambassador includes designing a limited-edition purple purse that will be distributed among community leaders, Allstate agency owners, Purple Purse community partners that work directly with survivors, celebrities and media to raise awareness for the cause.

The purse represents the center of a woman’s financial domain and purple is the color of national domestic violence awareness. The Allstate Foundation is also distributing Purple Purse charms through Purple Purse Challenge participants to attach to a bag or purse and show support year-round.

Washington also filmed a special Public Service Announcement featuring the purse and creating a call to action for Americans to get informed and involved.

“A purse is where a woman’s power lives. I am really proud of this bag, and having the opportunity to design a fashion statement that carries such an important message,” said Washington. “Financial control is almost always a weapon of choice for abusers because when a victim’s access to cash is taken away or her credit is destroyed or even her employment is jeopardized, it becomes nearly impossible for her to leave.”

Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL).

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Rakesh Raman