World’s Largest FIFA World Cup Trophy Tour

In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date.

Announced Thursday, the route for the 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience football’s most coveted prize in their own communities.

The FIFA World Cup Trophy Tour by Coca-Cola is expected to be the most inclusive, participatory event ever, inviting fans around the world to get up close and personal with the same trophy that is presented by FIFA to the country winning the FIFA World Cup.

[ Advertisement: RMN Company’s Digital Marketing Services ]

“Coca-Cola shares the passion that fans have for football around the world and through our partnership with FIFA we champion the power of football to bring the world together,” said Joseph Tripodi, executive VP, The Coca-Cola Company.

FIFA World Cup Trophy Tour
FIFA World Cup Trophy Tour

Coca-Cola has partnered with Backplane to foster a community of the most avid football fans across the globe. This community,, will be a constant source of behind-the-scenes content, and will provide fans a home to discuss and debate with equally passionate fans throughout the world’s largest sporting event.

In addition, Coca-Cola will release its official anthem for the 2014 FIFA World Cup World’s Cup campaign – The World is Ours – featuring vocals from David Correy and sounds from Monobloco, a Brazilian street band.

The anthem brings the music of Brazil to the world and captures the rhythms of samba, baile funk and technobraga. The song can be heard on Spotify or by visiting

Support RMN News Service for Independent Fearless Journalism

In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 12 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.

RMN News

Rakesh Raman