NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.
NBCUniversal and WWE unveiled Monday a brand campaign, “For The Hero In All of Us,” that will air across NBCUniversal’s network of two broadcast networks, 17 cable channels and more than 50 digital properties in addition to all of WWE’s platforms.
In conjunction, NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.
Advertisers can work with NBCUniversal and WWE in new ways to tap into the scale and reach of WWE’s multimedia platforms, which all deliver a TV-PG family-centric, multigenerational and multicultural audience.
As part of the suite of NBCUniversal and WWE assets offered together for the first time, the companies have created bigger, more immersive opportunities for advertisers, including multiplatform, customized and turnkey initiatives around marquee tentpole events.
Advertisers will also have access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns.
WWE, a publicly traded company (NYSE:WWE), is an integrated media organization and offers global entertainment.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.