Babolat Presents the Tennis of the Future

In 1875, Babolat introduced the strings for tennis racquets. More than 135 years later, the company presents its vision of the tennis of tomorrow, brought by its “Play & Connect” racquet.

As tennis is played today, players have very little information for evaluating their performance outside of the match results. They lack data for analyzing their game, whether for studying their own progress or for comparing their performance to other players.

As a result of research conducted over the course of five years, Babolat is developing today the “Play & Connect” racquet which offers a new experience to players thanks to sensors integrated in the racquet that record the flow of data.

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Tennis lovers, novices, pro players and amateurs, whatever their level, will now have access to information about their game in order to better understand their game and to improve their performance on the court in an enjoyable way, believes the company.

With “Play & Connect,” it will now be possible to measure and challenge the performance between players of all levels, including the professional players of Team Babolat.

You can discover the prototype at Roland Garros (May 2012) and the first demos and presentation of the Babolat “Play & Connect” prototype racquet will be at the 2012 French Open.

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The company says from September 2012, 100 prototype racquets will be tested around the world while the launch is planned for 2013.

Created in 1875, in Lyon, France, Babolat is an international company specialized in tennis. Family-run for five generations, Babolat offers technical equipment for tennis players: racquets, strings, shoes, bags, apparel, accessories and balls.

According to the company, the brand provides strings and racquets for numerous tennis players including Rafael Nadal, Kim Clijsters, Jo-Wilfried Tsonga, Li Na and Andy Roddick (who also plays with Babolat shoes).

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Rakesh Raman