Peanuts Celebrates 60 Years with Great Pumpkin

PEANUTS fans are celebrating the 60th anniversary of their favorite comic strip via the “Countdown to the Great Pumpkin” game. This online social media game invites Twitter, Facebook, MySpace, Foursquare and YouTube users to join the Anniversary fun by completing a series of daily PEANUTS-themed “to-dos” from early September through Halloween.

Players earn points for each task completed—such as sharing a PEANUTS quote with their friends or followers, or changing their profile picture to that of a PEANUTS character—and the winner will take home a special PEANUTS-loaded iPad and have a shot at an extra $25,000.

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Weekly winners receive prizes throughout the contest and members of the Schulz family—including Charles Schulz’s son Craig, daughter Jill, and widow, Jeannie—are playing along, offering their own PEANUTS memories and suggesting some of the daily to-dos.

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Saturday, October 2 marks the 60th anniversary of PEANUTS by Charles M. Schulz.  First launched in only seven papers, the comic strip now appears in over 2,200 newspapers, in 75 countries and 21 languages. 

According to Iconix Brand Group, PEANUTS animated specials have become a seasonal tradition and thousands of consumer products are available in retail channels.

To honor the 60th anniversary of PEANUTS and the impact of cartoonist Charles M. Schulz on people worldwide, celebrations have been held across the globe, says the company.

The yearlong tribute culminates on October 2, the “birth date” of the world of PEANUTS.

Schulz died in Santa Rosa, Calif., Feb. 12, 2000—just hours before his last original strip was to appear in Sunday papers.

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.

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Rakesh Raman