Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line:
Read more
Bollywood
Soha Ali Khan and Neha Dhupia Sport #WillsFashionTag
The Wills Lifestyle India Fashion Week claims to be the first fashion event for implementing RFID (Radio-Frequency Identification) technology through
Read more
Why Bollywood Always Makes Bad Films
By Rakesh Raman Not long ago, I was attending a national film industry conference in Mumbai where a leading Bollywood
Read more
Sholay Film to Hit the Big Screen in 3D
After nearly four decades of its original release in 1975, the Bollywood action movie Sholay is all set for its
Read more
Aam Aadmi Party or Too Many Crooks?
In all his harangues to woo the gullible voters of Delhi, Arvind Kejriwal always maintained that he will never have
Read more
Dhoom:3 to Debut in Global IMAX Theatres
IMAX Corporation and Yash Raj Films, India’s leading film studio, announced Friday that Dhoom:3, part three of producer Aditya Chopra
Read more