Acura “Made for Mankind” Ad Campaign

Acura today unveiled a new multi-channel advertising campaign for the all-new 2014 MDX entitled “The Extremely New MDX – Made for Mankind.”

The campaign highlights the complete technical transformation of the MDX and centers around the idea of “Made for Mankind,” a concept designed to highlight the engineering and design philosophy at the heart of all Acura vehicles – the synergy between man and machine.

[ Also Read: Chevrolet Invites Filmmakers to Make Films for The Oscars ]

Through this new campaign Acura has set out to identify not only what makes the “Extremely New MDX” different, but how it harnesses technology to create a seven-passenger luxury SUV that connects the Acura driver to the car, to the road, and to the world around them in new ways.

The new, multi-platform MDX campaign will be seen on national and local television programming, in online video and digital experiences, in proprietary location-specific mobile media, in social media, in out-of-home locations and in print publications.

The emphasis is on video and digital content, films that will be distributed and shared in multiple environments: TV, tablet, PC, social, mobile and cinema.

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Rakesh Raman