Ads Encourage Families to Discover Nature

While more than 245 million Americans live within 100 miles of a national forest or grassland, research shows that a majority of children in some segments of the population are not spending active time outdoors.

Research shows that only 37% of African American children ages 6-12 participate in outdoor recreation, compared to 67% of Caucasian children in the same age range.

In an effort to motivate African American families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched a new series of public service advertisements (PSAs) in advance of the 6th annual National Get Outdoors Day on Saturday, June 8th, 2013.

“This new campaign seeks to get kids and families out to enjoy the wonders of our forests,” said U.S. Forest Service Chief Tom Tidwell. “The physical, mental and spiritual benefits our great outdoors provide are more important now than ever.”

Created pro bono by marketing communications agency Burrell, the new PSAs are an extension of the Discover the Forest campaign first launched by the US Forest Service and Ad Council in 2009.

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Rakesh Raman