Audi has announced the battery-electric Audi A3 e-tron pilot program in the U.S. to define a progressive e-mobility driver experience for premium car buyers.
The company made the announcement today, Feb. 27, at TED2012 in Long Beach, Calif., where Audi is presenting a vision for the role transportation will play in the world’s increasingly congested urban centers of the future.
The A3 e-tron pilot program marks the first step by Audi into the expanding U.S. electric vehicle landscape, which is a central component of the discussion expected at the Audi Social Space at TED2012.
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At TED2012, Audi intends to spark a progressive dialogue about the role transportation will play in the global megacities of the future. The Audi Social Space will present a variety of perspectives on this topic on touch-screen video installations allowing attendees to pose new mobility scenarios for future urban spaces and contribute in real time to Audi’s live Twitter feed through the #AudiTED hashtag.
Elements of Audi balanced mobility initiatives will provide a backdrop for the interactive Social Space and spark conversation on future urban mobility and how to achieve CO2 neutrality across the mobility chain.
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Initiatives include: the lightweight A2 concept EV that features technology built specifically for the megacity of the future, like traffic-friendly piloted drive technologies for stop-and-go congestion; the Audi e-gas project, which utilizes offshore wind turbines to generate clean power for the production of electricity, hydrogen and methane; and futuristic cityscapes designed by partner architects of the Audi Urban Future Initiative.
Adding a new electric dimension to driving performance, the Audi A3 e-tron pilot program will allow Audi to identify challenges and opportunities with plug-in vehicles as progressive luxury car buyers become increasingly receptive to EV technology.
By studying e-tron use across multiple geographical regions, Audi will monitor the effect of climate conditions, driving patterns and energy performance and use insight gained in the final development of future EV technology applications.
The A3 e-tron pilot program will take place in the San Francisco, Los Angeles, Washington D.C., and Denver markets.