Bengal to Launch ‘Advantage Bengal’ Business Campaign

Mamata Banerjee inaugurated a new-generation car battery manufacturing facility at Haldia on January 2, 2017.
Mamata Banerjee inaugurated a new-generation car battery manufacturing facility at Haldia on January 2, 2017.

With less than three weeks left for the commencement of the third edition of Bengal Global Business Summit (BGBS), the state government said today it is ready with its ‘Advantage Bengal’ campaign.

The campaign will specifically showcase advantages and opportunities for investment in Bengal to industry leaders and foreign delegates at the summit.

‘Advantage Bengal’ will be promoted at different sessions, including the ‘inaugural plenary session’, multi-country interactions and B2B meetings.

Meanwhile, Bengal Chief Minister (CM) Mamata Banerjee inaugurated Monday the ‘Bengal Information Technology Park’ at Haldia.

This project aims to facilitate IT industry by providing ‘plug and play’ facilities, including 24X7 quality power supply, security and support services.

The Bengal Government will open seven Information Technology parks in the state by 2017, the state IT minister had earlier said.

The ‘Advantage Bengal’ campaign will highlight the strategic location of Bengal, which is advantageous for trade purposes. The campaign says that Bengal is the gateway to South-East Asia and North-East India.

Digital Marketing
Digital Marketing

It shares international borders with Bangladesh, Nepal and Bhutan. Moreover, the state is well connected with Singapore, Thailand and Malaysia – which are part of the booming Asian economy.

All 10 members of ASEAN would be participating in the business summit. Delegations from Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam have already confirmed their presence.

‘Advantage Bengal’ will also underline the power scenario of the state. The state government says Bengal is leading in power generation, distribution, quality, and availability in India.

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Rakesh Raman