With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser has revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.
As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under the Rise As One thematic, which will serve to celebrate the moments that unite and inspire fans of the game around the world.
“While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion,” said Andrew Sneyd, global VP, Budweiser.
“With the Rise As One campaign, Budweiser celebrates the world’s favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community.”
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Budweiser’s Rise As One campaign will be unveiled to a national audience with the first of multiple new TV spots breaking online on March 5, 2014 and supported by out-of-home content.
Budweiser has unveiled a limited edition gold bottle featuring the FIFA World Cup Trophy as part of its “Rise As One” campaign for the 2014 FIFA World Cup Brazil.