Burberry partnered with Twitter to create a live ‘Tweetwalk’ show, premiering the Spring Summer 2012 collection with instant backstage Twit pics of every look live from London’s Hyde Park show space.
Every look was shared before the models hit the runway, allowing followers to view the collection moments before anyone else. Images can be viewed in full using Twitter’s new media gallery photo functionality, says Burberry.[ Also Read: Can Twitter Cover Moon, Mars and Jupiter? ]
Over 1500 guests attended the Burberry Prorsum Spring Summer 2012 Womenswear show in London’s Hyde Park earlier today, Sept. 20, including:
Actors: Rosie Huntington-Whiteley, Sienna Miller, Sir Ben Kingsley, Gemma Arterton, Kaya Scodelario, Luke Treadaway, Harry Treadaway, Douglas Booth
Musicians: Kanye West, The Feeling, Muse, Paul Weller, Ellie Goulding, Misty Miller, Sam Beeton, George Craig, Matthew Whitehouse
Sportspersons: Andy Murray, Amy Williams, Denise Lewis, Laura Robson
International stars: Zhang Zilin, Go So Young, Burcu Esmersoy
Models: Clara Paget, Nina Porter, Liberty Ross, Laura Bailey, Julia Restoin-Roitfeld, Jacquetta Wheeler, Lily Donaldson
As well as Samantha Cameron, Anna Wintour, Mario Testino.[ Also Read: Five Social Media Myths Debunked ]
Burberry streamed in HD through Facebook and created a link for its fans to stream the show through their own personal Facebook pages; sharing with their friends, broadening the social experience and the show audience.
Moreover, Burberry will be streaming content from the show including red carpet interviews on to the You Tube homepage.
The runway collection is available for purchase exclusively for one week at Burberry.com and at over 45 live digitally charged in store Retail theatre events, bringing the collection to consumers globally in just 8 weeks with all looks shot in 360 degrees using red cam technology.
Burberry, a leading luxury brand on Chinese social media, streamed the show through Sina and Youku.[ Also Read: IBM Advised to Treat its People with Humanism in China ]
Guests experienced the brand’s new fragrance for women Burberry Body, entering the show space through an immersive, multi-faceted experience featuring a 4 Dimensional hologram of Rosie Huntington-Whiteley, the face of Burberry Body – showcased in a scented room using virtual imagery introduced by the brand in Beijing earlier this year.
The full show can be watched on demand at Burberry.com, Facebook.com/burberry and on partner sites globally, viewable on mobile devices including the iPhone and iPad.