Captain Obvious Stars in Ad Campaign

Captain Obvious in Ad

Captain Obvious in Ad

Online accommodation site has launched a new creative campaign to show why it is the obvious choice for booking hotels.

The new campaign – ‘The Obvious Choice’ – light-heartedly brings to life a funny character that has existed in pop culture for decades.

Through the creative execution, debuts a fictional world traveler and the brand’s new biggest fan, Captain Obvious.

Besides TV, the campaign includes Captain Obvious social media activations, email marketing, radio spots, cinema, online banners, and video.

“When ‘, The Obvious Choice’ idea came to us, it seemed so… obvious! It’s in our name, but not only that, it’s in everything we do,” said Neha Parikh, vice president and general manager, North America.

[ Also Read: Lipton Partners Disney Muppets for Academy Awards ]

The first TV spot features Captain Obvious walking through a hotel and offering obvious observations before proclaiming that is the best dot com to book hotels and that is on the internet.

Future spots will focus on additional obvious differentiators, such as the mobile app, hotel deals, the brand’s guest reviews, and the Welcome Rewards loyalty program.

Related posts:

The Odyssey of Pioneers Ends in Paris
Are Red and Black Related through History?
Coca-Cola Extends Help to Sick Children
LaFerrari from Ferrari Makes Its World Debut
Wanted: A Suitable Prime Minister for India
Congress Doing Business as AAP in Delhi
Did Charlie Hebdo Attackers Kill Russian Dissenter Boris Nemtsov?
New York Auto Show Unveils 2015 Poster Artwork
Are You Aware of the Severity of Syria Crisis?
Which Are the Best and Worst Places for Moms?
Custom Content Services