Mars Chocolate North America announces that its DOVE Brand Dark Chocolate has partnered with celebrity chef Claire Robinson to showcase how to make 5 tasty New Year’s resolutions that are easy to keep all year long.
Many Americans, it says, start the year with good intentions to keep resolutions, but a large percentage gives up as early as January because of incorrect expectations.
DOVE Dark Chocolate and Claire Robinson want to provide 5 tips and options that can help people enjoy making healthy changes without compromising taste. DOVE Dark Chocolate’s silky smooth creamy taste provides an unparalleled dark chocolate experience, says the company.
“Many people resolve each year to give up something they love, but that isn’t actually necessary in many cases,” says Debra A. Sandler, chief consumer officer, Mars Chocolate North America.
“We are thrilled to be working with Claire Robinson to kick-off the New Year with resolutions that people will be able to keep year-round without having to sacrifice things like the silky smooth taste of DOVE Dark Chocolate.”
As part of the year-long program, Claire will also share her “Top 5” finds for 2012 and a series of delicious, custom recipes featuring her new secret weapon in the kitchen: DOVE Dark Chocolate. Her first recipe is a Flourless DOVE Dark Chocolate Cake and is on the brand’s Facebook page (www.facebook.com/dovechocolate).