Cellairis Joins Hands with Fashion Vloggers
Cellairis, a cellular phone accessories company, has announced an exclusive partnership with Elle and Blair Fowler, who are fashion and beauty video bloggers (vloggers) on YouTube.
Tapping into their trend-setting style and design aesthetic, Cellairis has created a limited-edition cell phone case accessories collection, perfect for any fashionista, says the company.
“We are thrilled to partner with Cellairis to design this unique cell phone accessories line,” said Elle and Blair Fowler.
“Cell phones aren’t just a way to communicate with our friends anymore; they allow us to constantly stay connected with our viewers and stay on top of our business. Because of this, we always have our phones in our hands instead of our purses, so we started dressing our cases to match our outfits. When we were approached by Cellairis, it seemed like such a natural fit because it will allow young women everywhere to express their own personal style – much like we do!”
Elle and Blair offer makeup tutorials, fashion hauls and book reviews on YouTube. Consumers can get girls’ how-to’s, beauty buys, style suggestions and more.
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The Fowlers have become important influencers with the ability to drive brand visibility through their multiple social media platforms, Cellairis says.
“The decision to partner with Elle and Blair was a no-brainer. The girls are very stylish, are tapped into the latest trends and consider their cell phones an important accessory much like a purse or a new pair of shoes,” said Joe Ciardullo, CMO of Cellairis. “We know that their designs will appeal to a fashion-savvy crowd who knows how to accessorize.”
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The newly developed Elle and Blair Collection for Cellairis offers an array of styles using materials such as Swarovski crystals, leather, lace and chain designs.
Along with standard available styles, it will also introduce limited-edition “Back to School” line available for retail August 15, 2011, followed by their “Holiday” collection, available mid-November.
Lines will be available for purchase at local Cellairis stores, as well as online at www.cellairis.com.