China Opportunity on Display at the Canton Fair

As the United States and Europe grapple with economic uncertainty, the Canton Fair has become an even more essential platform for foreign businesses seeking trade opportunity and new territory for business.

The Canton Fair is said to be the largest trade fair in China, drawing the best of Chinese manufacturers and more than 2,000 foreign companies from over 50 countries every year, including the US, Japan, Germany, Italy and the UK.

[ Also Read: How to Do Business in Crowded India ]

In response to the global economic crisis, the fair had adapted in recent years to present new opportunities for foreign and Chinese businesses, as well as buyers.

“A restructuring global economy offers opportunities for trade, as well,” Zhong Shan, China’s Vice Minister of Commerce, said in a recent speech. “When preparing for the Canton Fair we have to follow the notion of scientific development and the ‘Steady Growth, Adjust Trade Structure and Promote Trade Balance’ policy to seize the opportunities and take on the challenges.”

[ Also Read: Nokia’s First CDMA Windows Phone in China ]

The Canton Fair comes at an ideal time for foreign businesses as the Chinese government has also decided to boost imports to achieve a more equitable trade balance as part of its 12th five-year plan.

According to China Foreign Trade Centre (CFTC), the 111th session of the Canton Fair will be held from April 15 to May 5 at the China Import and Export Fair Complex in Guangzhou, China.

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Rakesh Raman