Chrysler to Demo Mopar Garage at Auto Show
Chrysler Group will be parking a garage at this year’s North American International Auto Show in Detroit. A 1,015 sq.-ft. garage exhibit will feature select Mopar parts and accessories for the all-new 2013 SRT Viper and Dodge Dart.
In the Fiat display, a glass wall of Mopar parts and accessories for the Fiat 500 will also be on display. In total, more than 300 Mopar performance parts and accessories will be shown.
Meanwhile, AOL Autos, one of the Internet’s leading automotive research and news sites, announced Chrysler Group’s Uconnect Access as the winner of its Technology of the Year Award at the 2013 International Consumer Electronics Show (CES). (Read: Chrysler Uconnect Wins Tech Award from AOL Autos)
“Mopar offers more than 500,000 quality-tested parts and accessories throughout the world,” said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We want to give show-goers a glimpse of how they can personalize and accessorize some of our new vehicles and furnish their garage in full Mopar style.”
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Inside of the Mopar garage will be a fully Moparized all-new 2013 SRT Viper and the Dodge Dart Slingshot. In addition to these vehicles and other parts, accessories and Moparabilia, both NHRA 2012 championship trophies won by Pro Stock driver Allen Johnson and Funny Car racer Jack Beckman will also be highlighted in the display.
For show-goers who want to create their own Mopar garage, Mopar now offers high-end commercial-grade toolboxes that feature the brand’s logo and are available in three colors: Mopar Blue, HEMI Orange and White.
Mopar will also introduce a full line of standard and commercial-grade custom cabinetry. Customers may visit www.wearmopar.com to purchase toolboxes and other Moparabilia.