Coca-Cola Ropes in Jordan Spieth for Sports Marketing

Coca-Cola Ropes in Jordan Spieth for Sports Marketing
Coca-Cola Ropes in Jordan Spieth for Sports Marketing

Coca-Cola announced Wednesday that golfer Jordan Spieth will become an ambassador for the brand’s sports marketing campaigns and beyond.

The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Golf fans can expect to see Spieth promote the company’s Dasani brand as well.

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“Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes, so this is an incredibly cool opportunity for me,” Spieth said. “As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways.”

Spieth will be featured in a steady stream of initiatives throughout the PGA Tour season. As an Olympic hopeful, he also will become a member of Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to the Rio 2016 Olympic Games, as golf returns to Olympic competition for the first time since 1904.

RMN News

Rakesh Raman