DC and Kia Unveil Justice League Car
DC Entertainment (DCE) opened San Diego Comic-Con Wednesday by unveiling the Justice League-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America.
The Sorento’s new design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience.
Created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight Justice League-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park, Official Comic-Con Partner.
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Following the unveiling, DCE president Diane Nelson announced that the newly revealed Justice League car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign.
Nelson announced that the 10-day charity auction was now live through July 27, 2013 at www.ebay.com/wecanbeheroes.
The seven-seat Sorento marks the final chapter in a 10-month, eight-vehicle partnership between DC Entertainment and Kia based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – each of which are featured on their own car designed by Lee.
The final car captures the entire Justice League, as drawn by Jim Lee, with world-famous West Coast Customs recreating Lee’s artwork through hand-painted, custom air-brushing.