The Sorento’s new design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience.
Created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight Justice League-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park, Official Comic-Con Partner.[ Also Read: Comic Character Wonder Woman to Drive Kia Car ]
Following the unveiling, DCE president Diane Nelson announced that the newly revealed Justice League car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign.
Nelson announced that the 10-day charity auction was now live through July 27, 2013 at www.ebay.com/wecanbeheroes.
The seven-seat Sorento marks the final chapter in a 10-month, eight-vehicle partnership between DC Entertainment and Kia based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – each of which are featured on their own car designed by Lee.
The final car captures the entire Justice League, as drawn by Jim Lee, with world-famous West Coast Customs recreating Lee’s artwork through hand-painted, custom air-brushing.