Decks Being Cleared for Canton Fair in China

Final preparations are now underway for the 112th installment of the Canton Fair, China’s trade event set to run from October 15 to November 4, 2012 in Guangzhou.

Of the 59,400 exhibition booths, 58,500 will be set up in the National Pavilion, divided into 50 exhibition zones with 15 major categories of commodities on display. The International Pavilion will keep the same area of 20,000 square meters.

The Canton Fair continues to assist companies attending the event with marketing and business strategy. The Canton Fair Product Design and Trade Promotion Center (PDC) regularly holds events such as image and branding shows.

Keynote forums will also be held at the Fair, discussing product design and brand marketing strategies, as well as industry trends. An international market forum with the title “Grasping New Opportunities in Brazil” will assist enterprises take advantage of new opportunities in this emerging economy.

“Over the course of its 50-year history, the Canton Fair has always adapted well to changing market conditions,” says Wang Zhiping, director of China’s Foreign Trade Center.

“In the face of a tough economic climate we must host a more professional, competitive and productive Fair. On the eve of this great event, I have full confidence that this is what we shall achieve, and look forward to warmly welcoming all attendees.”

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