Amway’s Artistry brand announces the launch of Artistry Creme LuXury Eye. The eye area claims the thinnest skin on the face – an area prone to sun and environmental damage, and first to show the visible signs of aging.
Creme LuXury Eye promises to help skin act up to 15 years younger by delivering a total transformation 360° around the upper and lower eye area, claims the company.
With CellEffect technology, Creme LuXury Eye helps restore skin’s youthful energy while increasing firmness and elasticity for a contoured look. It’s a complex driven by Cardiolipin, which re-energizes the skin and boosts its natural ability to repair.
During clinical testing, says the company, Creme LuXury Eye delivered a 94 percent instant surge in moisture and 100 percent improvement in moisture in just two weeks.
“Creme LuXury Eye is the second product released under the Artistry luxury line, following behind Creme LuXury, which launched in 2010. Both combat the intrinsic causes of aging skin by restoring energy at the source of skin,” explained Jori Hartwig, VP of Marketing for Amway North America.
Creme LuXury Eye helps fight the skin’s natural loss of energy associated with aging. Women who tried it agreed that after four weeks, their skin looked firmer, appearance of wrinkles was visibly reduced, and there was a visual improvement in skin roughness, says the company.
Natural extracts help reduce the appearance of dark circles and puffiness for brighter eyes, while the product’s “instant lift” polymers visually lift eyelids.
According to the company, Creme LuXury Eye is suited for all skin types during all seasons and is recommended for use both morning and night. It was announced Friday, Nov. 11.
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