Discovery Familia Program to Fight against Obesity
Hispanic TV channel Discovery Familia has joined in a second phase of “The President’s Challenge,” a program of the President’s Council on Fitness, Sports and Nutrition (PCFSN).
The challenge continues in 2012 with “PALA+,” an initiative that not only promotes the importance of incorporating physical activity into an individual’s daily routine, but also focuses on healthy eating habits.
In 2011, Discovery Familia joined the PCFSN in the “Million PALA Challenge” that raised awareness about the dangers of obesity in the Hispanic community and promoted completion of the Presidential Active Lifestyle Award (PALA).
“We look to motivate Hispanic families to adopt more active and healthier lifestyles via our programming, our website and other resources,” said Bilai Joa Silar, VP, Discovery U.S. Hispanic, Discovery en Español and Discovery Familia.
To complete the “PALA+ Challenge,” participants must engage in moderate or rigorous physical activity (children and young people ages six to 17 must engage in 60 minutes of exercise) at least five times per week for six weeks.
The new nutritional component requires participants to select one healthy eating goal (there are eight and each week participants have to add one more, such as: opting for whole grains, fat-free proteins or portion control).
To complement and help spread this message, Discovery Familia is working with PCFSN to promote “PALA+” participation to effect a positive change in the lives of Hispanic families, using a set of initiatives through its programming and on its website. It was announced Wednesday, May 23.