Leading luggage brand Samsonite has introduced the Disney by Samsonite collection for kids.
Starting from 2014, this collaboration combines the magical world of Disney with Samsonite products.
Depicting Disney characters, the Disney by Samsonite range reflects the fantasy charm and nostalgia of Disney in a distinctive and understated style, says the company.
“Samsonite’s affiliation with Disney is an exciting new development for our brand,” said Tim Parker, Samsonite chairman and CEO.
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Adding to Samsonite’s array of travel solutions, consumers will be able to find a selection (luggage, school items, backpacks and more) for kids featuring Disney’s most beloved characters including Mickey & Minnie Mouse, the Disney Princesses, Disney/Pixar Cars, Disney Planes, Marvel’s Spider-Man and The Avengers.
The first Disney by Samsonite assortment will reach markets in July 2014 and will be distributed across Europe, Russia, Turkey, and South Africa.