Drug Free Action Alliance is gearing up their annual Big Bowl Vote (BBV) 2013 national survey of middle and high school students to take place the day after the NFL Championship.
“We know media greatly influences youth beliefs and behaviors and research shows the negative impact alcohol marketing has on them,” stated Marcie Seidel, executive director of Drug Free Action Alliance.
“The Big Bowl Vote provides us the opportunity to learn what types of advertising appeal to today’s youth while opening the door to teach students how to objectively analyze such messages.”
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The NFL Championship is known for its commercials as much as it is for the game itself. An estimated 100 million people watch the big game every year.
Of that wide viewing audience, about 18% will be youth under 21. He or she will be exposed to more ads for alcohol than for any other product advertised during the game.
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Through a simple, three-question, student questionnaire given Monday morning following the NFL Championship, middle and high school students will share their thoughts on what advertisements they remember seeing and which commercial takes their top vote.
The data is collected, summarized and shared. This information can then be used to educate parents, students, lawmakers and the media about the effects of alcohol advertising on youth and learn how to reduce youth exposure to the messages.
If you are a teacher, parent or student who would like to participate in Big Bowl Vote 2013, here is the link: https://www.drugfreeactionalliance.org/bigbowlvote
Photo courtesy: Drug Free Action Alliance