Domino’s Pizza Competition Debuts on TV Show

Domino’s Pizza, the pizza delivery company, is delivering the prize for a new competition launching on ITV1′s daytime TV show – This Morning.

Launching on Monday, Oct. 15, the competition will invite viewers to submit their top pizza topping ideas to create the People’s Pizza.

Entries will be whittled down by a panel of experts including Phil Vickery and Chris Denoven, new product development chef at Domino’s Pizza. Once a shortlist of entries has been selected, the top three will then be put to the public vote on London’s Southbank on Nov. 29.

Recently, Domino’s Pizza announced a national campaign, asking consumers to contribute to a whole new pizza delivery experience by helping design the Ultimate Delivery Vehicle. (Read: Domino’s Pizza Inviting You to Design Delivery Vehicle)

Nearly 53 years after its founding in Ypsilanti, Michigan, Domino’s Pizza opened its 10,000th store and celebrated the milestone in Turkey. (Read: Domino’s Pizza Opens 10,000th Store in Turkey)

“We are delighted to be supporting this competition on ITV’s most iconic daytime TV show. We can’t wait to see what the This Morning viewers suggest for their pizzas and how the judges and public get on picking the top topping talent. We’re looking forward to launching the winning entry, the People’s Pizza, in our stores next year,” said Simon Wallis, sales and marketing director for Domino’s.

The winning pizza will be available to buy at Domino’s UK stores from early next year.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 10,000 Domino’s Pizza stores in 73 international markets.

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