Paramount’s Insurge Pictures and Twitter announced today they have partnered to give Katy Perry’s fans on Twitter an exclusive opportunity to be a part of her upcoming feature film, Katy Perry: Part of Me, releasing this summer.
Over the next several months, Twitter and Paramount will jointly offer access to one of the world’s most famous pop stars by offering multiple opportunities for Katy’s millions of Twitter fans to play a role in helping to shape the final film.
From helping to choose which songs Katy will sing, to weighing in on her always exciting wardrobe options, this first-of-its kind interactive experience will set a new precedent for engaging movie going audiences on Twitter, says Paramount.
Fans can visit www.Twitter.com/KatyPerry to get involved. They can also follow Katy on Twitter to see exclusive behind-the-scenes content of the movie, which will provide fans a first-ever big-screen look at the international superstar’s life both on and off-stage.
“Katy Perry: Part of Me is a really fun and engaging movie that celebrates every aspect of Katy’s life including her relationship with fans,” said Amy Powell, president of Insurge Pictures. “What better way to kick start the filmmaking process than by inviting her millions of fans on Twitter into her world.”
Fans can use the hashtag #KP3D to connect with each other and share on Twitter. It was announced today, March 26.
Photo courtesy: Katy Perry site