Scotland is celebrated the world over for whisky and golf, so what could be more appropriate than today’s announcement of a three year partnership that will see Glenmorangie become the Official Whisky of The Open Championship.
The pairing of Glenmorangie and The R&A organizers of The Open Championship is a natural fit, as both have huge global followings, believes the Glenmorangie Company.
Glenmorangie is enjoyed in over 130 countries worldwide, and, of course, in the U.S. where it has been the fastest growing single malt whisky for the past three years, claims the company.
The Open Championship is golf’s most famous tournament, and is watched on television by an estimated 458 million households in 196 territories worldwide. Over 200,000 visitors flock to Britain’s finest coastal golf courses every year to enjoy the drama of The Open in person.
Royal Lytham & St Annes Golf Club, near Liverpool, will be hosting the Open Championship in 2012 (July 15 – 22).
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Both Glenmorangie and The Open have a proud heritage dating back over 150 years. Glenmorangie was first produced in 1843 and is a leading player in premium single malts. The Open is golf’s oldest Major Championship, dating back to 1860, and offers the famous Claret Jug as its prize.
Peter Dawson, The R&A’s chief executive, welcomed Paul Skipworth, president and managing director of The Glenmorangie Company, to St Andrews, and expressed his delight at the partnership.
Paul Skipworth said: “Glenmorangie is proud to become a part of this amazing Championship, which will see our whisky showcased to as many as 200,000 visitors at each Open. Glenmorangie is delighted with our partnership with The R&A, an association of our mutually high standards. Like The Open itself, we believe in going the extra mile in the pursuit of perfection.”
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Glenmorangie Company is one of the top distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moet Hennessy Louis Vuitton (LVMH). Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland malt whisky and Ardbeg Single Islay malt.
Based in St Andrews, The R&A organises The Open Championship, major amateur events and international matches.
The Glenmorangie Company advocates responsible drinking and suggests that drinkers savour Glenmorangie whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.