As February Daytona Speedweeks marks the “official” beginning of the 2012 NASCAR season, The Goodyear Tire & Rubber Company also celebrates being chosen as the exclusive tire supplier to the top three NASCAR racing series through 2017 while also reaching the 58th year of commitment to the sport.
As the official tire supplier to the NASCAR Sprint Cup, Nationwide and Camping World Truck Series, Goodyear sets out in 2012 on a ‘More Driven’ mission to continue to build on the company’s more than 100-year racing history by learning, driving innovation and enhancing performance and quality in the sport…and beyond.
“NASCAR continues its clear role as the expert in stock car racing and has chosen Goodyear as the sole supplier,” said Kris Kienzl, Goodyear’s NASCAR marketing manager.
Goodyear’s racing division is using past experience, analytical testing and on-track runs in preparation for the three tracks scheduled for renovation in 2012 – Michigan International Speedway, Pocono Raceway and Kansas Speedway.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2-rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages.[ Also Read: Goodyear Goes Digital for Disney-Pixar’s Cars 2 ]
NASCAR consists of three major national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series.
Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico.
Based in Daytona Beach (FL), NASCAR has offices in New York, Los Angeles, Charlotte (NC), Concord (NC), Conover (NC), Bentonville (AR), Mexico City, and Toronto.