Grammy-Winning Artist Alicia Keys Opens Toy Fair

New York City was transformed into a magical playground when a slew of playthings were unveiled at the opening of the 111th American International Toy Fair.

It’s said to be the largest toy marketplace ever held in the Western Hemisphere – taking place Feb. 16-19, 2014.

More than 30,000 play professionals from 100 countries are expected at Toy Fair 2014 to explore the 412,000 net square feet of exhibit space at the Jacob K. Javits Convention Center.

Upwards of 1,150 toy companies – 285 of which are exhibiting for the very first time – are slated to unveil the year’s hottest trends in toys, games and youth entertainment products in front of an estimated 14,000 global buyers.

“New York Toy Fair is the only show in the world that provides the international toy industry with direct access to the tremendous creativity and talent of North American toymakers,” said Carter Keithley, president of the Toy Industry Association (TIA), the trade group that owns and operates the show.

Toy Fair opened with a ribbon-cutting ceremony featuring Grammy-winning artist Alicia Keys, co-creator of the interactive children’s app, The Journals of Mama Mae & LeeLee.

TIA is a not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products, representing more than 700 companies who account for approximately 85% of domestic toy sales.

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