‘Harry Potter’ Selling Like Hot Cakes on Fandango
“Harry Potter and the Deathly Hallows, Part II” does not open until July 15 (one week from tonight at midnight). But Fandango, a leading moviegoer destination, is reporting it has already sold out more than 2,000 “Part II” showtimes across the country (U.S.), from Anchorage, Alaska to Sunrise, Florida.
Meanwhile, J.K. Rowling has announced Pottermore – a free-to-use website, which builds an online experience around the reading of her Harry Potter books. The project is partnered by Sony. (Read: Harry Potter Creator J.K. Rowling with Pottermore)
Last year, Warner Bros. Pictures had made the decision to release “Harry Potter and the Deathly Hallows – Part 1″ in 2D, in both conventional and IMAX theaters. (Read: Sorry, Only 2 Dimensions for Harry Potter)
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According to Fandango, the final “Harry Potter” adventure is currently:
- The most anticipated film of 2011 (according to Fandango’s December 2010 survey);
- Fandango’s fastest-selling title of the year so far;
- 71% of Wednesday’s ticket sales on Fandango (followed by “Transformers: Dark of the Moon“, accounting for 14% of sales);
- Outpacing each previous “Potter” film in ticket sales on Fandango at the same point in each film’s sales cycle;
- Selling twice as many tickets as “Half-Blood Prince” sold at the same point in that film’s sales cycle.
Fandango, a leading moviegoer destination, sells tickets to more than 16,000 screens.