Today, Campari is unveiling the full imagery for the 2014 Calendar which is entitled ‘Worldwide Celebrations’.
The Calendar is the 15th edition in the collection and stars Hollywood actress Uma Thurman enjoying 12 intriguing and vibrant festivals from around the world.
From Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, where people enjoy the beautiful cherry blossoms of spring, the 2014 Calendar provides a window on the world and invites fans of Campari to embark on a global voyage of discovery.
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The celebrations in the Calendar span every continent and also include Midsummer’s Eve in England, during which revellers celebrate the Summer Solstice at the historic Stonehenge, and the bright and exhilarating Reveillon in Brazil, the biggest New Year Celebration in the world.
On starring in the 2014 Campari Calendar, Uma Thurman comments: “The 2014 Calendar is a stunning piece of artwork.”
The 15th edition of the Campari Calendar was shot by noted fashion photographer, Koto Bolofo.
The Calendar theme, Worldwide Celebrations, was created by BCube Milan. Working side by side with the photographer Koto Bolofo on the project were Andrea Marzagalli, senior art director and Bruno Vohwinkel, senior copywriter.
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Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water.
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas.