Leading beauty company Avon Products has joined hands with international actress, Jacqueline Bisset, who will serve as the face of its Anew Platinum line. This new skincare line for women 60+ was developed to recapture the appearance of youthful contours and will debut this fall through Avon representatives, says the company.
“I am excited to be working with Avon on the Anew Platinum Collection, as it specifically addresses the needs of women with my skincare concerns,” reveals Jacqueline.
“I want a skincare product that makes my skin look as young as I feel. Anew Platinum helps recapture the definition and tone of younger skin.”
“Jacqueline embodies everything the Anew woman aspires to be — beauty, poise and sophistication,” says Andre Baradat, VP, Global Skincare Marketing, Avon.
The Anew Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Jacqueline Bisset. She will also appear in the pages of the Avon brochure.
Anew, an anti-aging line from Avon, aims to deliver transformative anti-aging skincare to women throughout the world.
Bisset is the most recent star to join Avon’s roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Salma Hayek, Reese Witherspoon and Derek Jeter.
Avon is a leading global beauty company with over $10 billion in annual revenue.