Pizza Hut introduces the “Go For Greatness” campaign that launches today and continues throughout the year. The campaign aims to promote its Hand-Tossed pizza.
Pizza Hut will play host to live auditions in New York City this week for fans to show off their greatness for a chance to appear in a Pizza Hut commercial that will air just hours later on the day of the Big Game.
The auditions will occur Jan. 29-30 near Times Square on 46th Street between 8th Avenue and Broadway. More information is available on the Pizza Hut YouTube channel.
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The live activation will feature one of the great young quarterbacks in pro football, Cam Newton.
Newton will join Pizza Hut as an ambassador of greatness, helping the brand with the auditions by identifying the unbelievable and undiscovered talents. Pro football studio host Trey Wingo will act as event emcee.
Auditions will be captured live and one entrant will be selected to be featured in a commercial airing just before the championship matchup between Denver and Seattle on Feb. 2.
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Pizza Hut will use hash tag #GoForGreatness to track the activity across all social media channels, as well as showcase some of the submissions from throughout the country shared online.
Pizza Hut expects to sell more than 2 million pizzas on Feb. 2.
Examples of Go For Greatness commercials, all of which will air on game day, can be viewed at www.youtube.com/pizzahut.