As an official sponsor of the 2014 Academy Awards, Pepsi announced Thursday it is giving guests of selected Regal Hollywood Theatres the exclusive chance to “Sip Like a Star” and be part of Hollywood’s biggest night.
Running from Friday, Jan. 17, through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain Dew, and Sierra Mist, at one of Regal’s participating Hollywood Theatres and text the word “MOVIES” to the number on the cup sleeve for the chance to win prizes.
[ Also Read: Why Bollywood Always Makes Bad Films ]
The top prize will send one lucky winner and their guest to Los Angeles for a once-in-a-lifetime Oscars’ experience that first includes Red Carpet seating during the arrivals and then two tickets to InStyle’s Viewing Party.
Roundtrip airfare, car service, a three-night stay in a luxury hotel and spending money to purchase a new outfit are also included. Other prizes include a Regal Cinemas gift card, free popcorn or Pepsi fountain drink at any participating Regal Hollywood Theatre.
[ Also Read: Sir Ben Kingsley Stars in Jaguar Rendezvous ]
“Pepsi is always on the pulse of pop culture and entertainment, bringing consumers unique experiences to be part of the action,” said PepsiCo Foodservice chief marketing officer Roberto Rios.
“We’re excited to partner with selected Regal Hollywood Theatres on the ‘Sip Like a Star’ campaign to bring together their guests’ passion for movies and Pepsi’s special access to the Oscars.”
Full contest rules, details and a list of participating theatres can be found at www.PepsiSipLikeAStar.com.
Academy Awards for outstanding film achievements of 2013 will be presented on Oscar Sunday, March 2, 2014, at the Dolby Theatre at Hollywood & Highland Center and televised live on the ABC Television Network.