Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA TOUR player David Feherty as the company’s first golf ambassador.
In this role, Feherty will be the voice and face of Hyundai Golf, lending to golf initiatives, making appearances at Hyundai sponsored golf events and starring in the company’s latest commercials that will premiere on his show Feherty on the Golf Channel this week.
In Hyundai’s new advertisements, Feherty uses his signature wit to provide “driving tips” to consumers, playing on the juxtaposition of driving in golf and driving Hyundai’s all-new Genesis.
He provides driving tips for multiple situations including form, navigation and keeping focus, complete with narration and more as if he is analyzing a golf swing.
Feherty will also be analyzing “drives” from a social media standpoint for the brand later in the year. The creative was developed by Innocean USA.