Hyundai to Go with Velocity at Sema Show

Hyundai America’s internal design and technical center has created the “Velocity” factory-tuner concept for the company’s Veloster sport coupe.

The Velocity concept debuts at the 2012 SEMA show (Oct. 30 – Nov. 2) under the Hyundai banner. Velocity represents a joint effort between the Design and Engineering divisions of Hyundai America Technical Center in Irvine, California.

“In creating Velocity, we were inspired to take the Veloster’s original concept strengths to their fullest expression,” said Chris Chapman, head of Hyundai’s Irvine, California design center. “Velocity gave our design and engineering teams license to take Veloster far beyond everyday production car limitations.”

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea.

Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide.

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Rakesh Raman