Infiniti announced Wednesday that Sebastian Vettel, Infiniti Red Bull Racing driver and triple Formula One World Champion, joins as director of Performance for the automotive brand.
This latest announcement extends and enhances Vettel’s relationship with Infiniti which formally began in 2011. In this capacity, Vettel already has played a crucial role in developing Infiniti’s vehicle line-up, starting with the Infiniti FX Vettel Edition and most recently with the all-new Infiniti Q50.
“As our technical collaboration with Infiniti Red Bull Racing continues to deepen, so does our relationship with Sebastian who will be crucial to the development of our future vehicle line-up, ensuring Infiniti stands for passion and performance in a brand that challenges the status quo,” said Infiniti president Johan de Nysschen.[ Also Read: Starbucks Names Sharon Rothstein Global CMO ]
Vettel has been central to the development of the new Infiniti Q50 from its early stages. He spent time with Infiniti engineers in Japan, providing them with his chassis dynamics, performance and handling feedback.
He was then involved in testing early models alongside Infiniti Red Bull Racing Test and Reserve driver Sebastien Buemi in Japan, around the famed Nurburgring in Germany, and at the Formula One pre-season test at the Spanish Circuit de Catalunya in early March.[ Also Read: GM to Hire 1,000 Tech Employees for Innovation Center ]
As Title and Vehicle Performance Partner of Infiniti Red Bull Racing from the start of the 2013 Formula One season, Infiniti has deepened its technical relationship with the Team. This announcement ensures that Vettel will become involved in the development of more future Infiniti vehicles.
“I am really happy to extend my relationship with Infiniti and become their director of Performance,” said Sebastian Vettel. “Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future.”