At a time when mobile markets world over are going through a rough patch, MMA (Mobile Marketing Association) has announced the launch of a new industry job board.
The aim is to provide recruiters with some support for hiring talent in the mobile marketing industry. Developed in partnership with SmartBrief, a leading publisher of targeted business news and information, the MMA SmartBrief Job Board will be delivered each weekday morning to more than 13,000 mobile marketing professionals across North America, 60% of whom are senior executives.
Recruiting and developing talent is a challenge in the competitive mobile marketing industry, which is estimated to grow significantly in the next five years, believes MMA.
Meanwhile, close on the heels of announcing its cost-cutting measures and decision to lay off employees, mobile industry leader Nokia has said that multiple factors are negatively impacting its business. (Read: Troubled Nokia Lowers its Market Outlook)
Recently, Nokia announced its plans to reduce its global workforce by about 4,000 employees by the end of 2012, with the majority of reductions in Denmark, Finland and the UK. (Read: Nokia to Lay Off 4,000 Workers to Cut Costs)[ Also Read: Why Marketers are Chasing the Mobile Mirage ]
“As the leading trade association for mobile marketing, we believe it is essential to provide this critical job listings service not only to MMA members but to the broader mobile marketing industry as well,” said Greg Stuart, global CEO, MMA. “We are confident that this will become an integral resource for talent acquisition and development across the ecosystem.”
As part of the launch, the MMA will offer promotional rates for the job board for a limited time. Under the promotion, MMA members and non-members will receive a 20 percent discount for all job posting packages purchased by July 31st.[ Also Read: Executives Reveal 3Q Hiring Plans ]
Advertisers can choose from two- and four-week durations, as well as annual packages that include 10 or more postings. All job postings will appear on the MMA website job page, the SmartBrief website job page and in every issue of the MMA SmartBrief.
“With the growth projected for the mobile marketing industry, I can think of no better place to launch a job board,” says Rick Stamberger, president & CEO of SmartBrief, Inc.
The MMA SmartBrief was launched earlier this year. The MMA and SmartBrief expect to launch MMA SmartBriefs for the APAC, EMEA and LATAM regions later this year.
The Mobile Marketing Association (MMA) is a global non-profit trade association with more than 700 member companies.
Photo courtesy: MMA