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Volkswagen Enters the Rain Room in China

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Volkswagen Enters the Rain Room in China

Volkswagen begins its activities as a cultural partner in China with the involvement of Volkswagen Group China in the Rain Room exhibition. Opened on Saturday evening in Shanghai, the exhibition marks the first display of Rain Room in China. The artwork created by the British-German artist collective, Random International, has already been met with great [...]

BMW Extends 360º Program in India

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BMW Extends 360º Program in India

The BMW 360º Program enables prospects to select the BMW model of their choice, the tenure of financial contract, and the per annum mileage criterion. The program allows for an assured buyback ensuring low down payment, affordable monthly instalments, complimentary service, and maintenance for 3 years, says the company. This provides the freedom to upgrade, [...]

Are You a Responsible Dog Owner?

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Are You a Responsible Dog Owner?

Having a dog in your life brings pleasure — but also responsibility, suggests the Canine Company. Since September is Responsible Dog Ownership Month, the company says, it’s a good time to review whether you are doing all you can for your canine companion. “Our dogs depend upon us for so much more than just food [...]

GapKids Partners with Ellen Degeneres for New Campaign

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GapKids Partners with Ellen Degeneres for New Campaign

GapKids has partnered with ED, Ellen Degeneres’ new lifestyle brand to launch GapKids x ED, a limited edition apparel collection and campaign that encourages girls everywhere to be themselves, do what makes them happy, and take pride in who they are. The campaign – in partnership with American comedian, talk show host, producer, writer and [...]

Nissan’s First-Ever LGBT Ad Campaign

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Nissan’s First-Ever LGBT Ad Campaign

Nissan will partner with the North American Gay Amateur Athletic Alliance (NAGAAA) to sponsor its 39th Annual Gay Softball World Series event taking place Aug. 14 to 22 and will leverage the partnership in the company’s first LGBT-themed ad campaign. Nissan vehicles will be showcased throughout the nine-day event in Columbus, Ohio that expects to [...]

Hyundai Premieres “Vision G” Coupe Concept

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Hyundai Premieres “Vision G” Coupe Concept

Hyundai Motor America revealed the “Vision G” Concept Coupe at the Los Angeles County Museum of Art (LACMA). “The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the U.S.,” said Peter Schreyer, Hyundai’s president and chief design officer. During the design process, [...]

Diet Pepsi Offers Aspartame-Free Diet Cola

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Diet Pepsi Offers Aspartame-Free Diet Cola

Pepsi unveils a new option for cola fans – aspartame-free Diet Pepsi. Now consumers can begin to purchase aspartame-free Diet Pepsi, says the company. “Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we’re delivering,” said Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages. “We recognize consumer [...]

Shraddha Kapoor New Face of Dulux Paints

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Shraddha Kapoor New Face of Dulux Paints

Dulux, the decorative paints brand from AkzoNobel India, has announced Bollywood actress Shraddha Kapoor as its new brand ambassador. She joins Farhan Akhtar as a brand ambassador for Dulux and its range of interior and exterior products. “Together with Farhan Akhtar, Dulux’s new brand ambassador Shraddha Kapoor will be supporting our efforts at increasing the [...]

Lexus Hoverboard Film “Slide” Released

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Lexus Hoverboard Film “Slide” Released

Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a testing phase which took place in Cubelles, Barcelona. “We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of [...]

Marriott and NBA to Take Fans #AroundTheWorld

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Marriott and NBA to Take Fans #AroundTheWorld

Marriott International, Inc. and the National Basketball Association (NBA) announced Thursday a partnership that makes the global lodging company the Official Hotel of several marquee NBA events around the world, including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015. Marriott is the first company to partner with the NBA across [...]

David Taylor Appointed P&G President and CEO

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David Taylor Appointed P&G President and CEO

The Procter & Gamble Company (NYSE: PG) announced Tuesday that David S. Taylor, Group President of Global Beauty, Grooming and Health Care, will succeed A.G. Lafley as Procter & Gamble’s President and Chief Executive Officer (CEO), effective November 1, 2015. Mr. Taylor has been appointed to the Company’s Board of Directors. On November 1, 2015, [...]

Call for Nominations: Corporate Awards for Women

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Call for Nominations: Corporate Awards for Women

“The WCD Visionary Awards recognize leaders, both companies and individuals, who take their vision and make it real — creating stronger organizations designed around the future, not around the past.” says Susan Stautberg, CEO and co-founder of Women Corporate Directors (WCD). The Visionary Awards — created in 2011 by WCD, an organization of women board [...]

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