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Despite Opposition, India Signs Defense Deal with U.S.

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Despite Opposition, India Signs Defense Deal with U.S.

The U.S. Secretary of Defense Chuck Hagel expressed his satisfaction Sunday over the new defense cooperation with India. President Barack Obama and Prime Minister of India Narendra Modi have announced agreements on defense cooperation between India and the United States during Obama’s ongoing visit in India as the chief guest for India’s Republic Day today, [...]

Here’s a Cat ‘Survival Guide’ for the Big Game

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Here’s a Cat ‘Survival Guide’ for the Big Game

Cat-food brand Friskies will air an ad during the Big Game, for the first time ever. As part of an ongoing partnership with social news property BuzzFeed, Friskies will release the newest installment of the Dear Kitten series, titled “Dear Kitten: Regarding the Big Game.” Airing during the broadcast in select markets, this will mark [...]

Honda FCV Concept Makes North American Debut

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Honda FCV Concept Makes North American Debut

The Honda FCV Concept makes its North American debut at the 2015 North American International Auto Show with U.S. availability of the production vehicle in 2016. In an effort to ensure Honda’s environmental vehicles remain strong competitors and provide a new sales-volume pillar, the company will offer several next-generation, advanced powertrain vehicles, including a new [...]

Australia Business Week Begins in India

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Australia Business Week Begins in India

A group of business leaders from Australia are participating in a week-long series of events designed to enhance trade, education, investment and tourism ties with India. Australia Business Week in India (ABWI) begins Monday, January 12, and around 450 business leaders will visit India’s major cities to meet their Indian counterparts through a series of [...]

Pepsi Names the Most Hyped Hometown in America

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Pepsi Names the Most Hyped Hometown in America

Pepsi crowned Monday Rochester, N.Y., the most hyped hometown in America as part of the brand’s “Hyped for Halftime” campaign. As a reward for showcasing their hype, Rochester residents will experience the magic of a Pepsi halftime with an exclusive concert headlined by popular singing / songwriting duo Nico & Vinz on Sunday, January 18. [...]

Subaru Finds Inner ‘Fountain of Youth’ in New TV Ad

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Subaru Finds Inner ‘Fountain of Youth’ in New TV Ad

Subaru of America, Inc. (SOA) has debuted its new advertising campaign for the 2015 XV Crosstrek with the television spot, “Fountain”. The new spot, created by agency of record Carmichael Lynch, focuses on the vehicle’s go-anywhere attitude and fun-loving spirit. In this commercial for the Subaru XV Crosstrek, a couple takes the road less traveled [...]

Subaru XV Crosstrek Special Edition: 1,000 Units

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Subaru XV Crosstrek Special Edition: 1,000 Units

Subaru of America has announced the introduction of the 2015 XV Crosstrek Special Edition. The Special Edition will be limited production of 1,000 units arriving into retailers in Spring 2015. Based on the 2.0i Premium trim, the Special Edition is priced at $25,290. For 2015, the Special Edition joins the XV Crosstrek line which includes [...]

How Jeep Brand Turns City Street into Forest

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How Jeep Brand Turns City Street into Forest

The Jeep brand suspended traffic on an unassuming city street in Vancouver, amazing city-dwellers by taking unsuspecting drivers by surprise. It converted an entire block into a forest with a wild mountain river, brought to life with snowbanks, boulders, rocks, sand / gravel, moss, live fir trees and two wolves. This approach was accomplished to [...]

Lexus Marketing Campaign for First-Ever NX Crossover

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Lexus Marketing Campaign for First-Ever NX Crossover

Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful [...]

Mamata Banerjee to Meet Entrepreneurs at Bengal Business Summit

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Mamata Banerjee to Meet Entrepreneurs at Bengal Business Summit

The Government of West Bengal in India is organizing Bengal Global Business Summit – Bengal Leads 2015 on 7th and 8th January 2015. The two-day event will include Plenary Sessions addressed by national and international entrepreneurs who will share their thoughts and experiences. The Summit will include Sectoral Breakaway Sessions with the participation of leading [...]

North American Auto Show Reveals the Vehicles for Gallery

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North American Auto Show Reveals the Vehicles for Gallery

The North American International Auto Show (NAIAS) announced Wednesday the lineup of vehicles that will grace The Gallery at MGM Grand Detroit, the first of several official NAIAS events to be held in Detroit over two weeks. “There’s not a collection of vehicles like this in one room anywhere else in the world,” said a [...]

First Abu Dhabi Sustainable Business Leadership Forum

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First Abu Dhabi Sustainable Business Leadership Forum

The Abu Dhabi Sustainability Group (ADSG) has launched the First Abu Dhabi Sustainable Business Leadership Forum which will take place 17-18 February 2015 in the capital city of the UAE, Abu Dhabi. The event, a collaboration between the Abu Dhabi Sustainability Group (ADSG), Environment Agency – Abu Dhabi and Sustainability to Action, will bring together [...]

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