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Renegades: Jeep Brand Marketing Campaign

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Renegades: Jeep Brand Marketing Campaign

The Jeep brand has launched its North America marketing campaign for the all-new 2015 Jeep Renegade through a music platform with KIDinaKORNER / Interscope Records beginning Friday, April 17. The 60-second launch commercial, “Renegades,” airing across television, is built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors (KIDinaKORNER / Interscope [...]

Nissan Announces Pricing for Nissan Maxima

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Nissan Announces Pricing for Nissan Maxima

Nissan has announced $32,410 starting price for all-new 2016 Maxima, along with pre-sale reservation program. Nissan Maxima made its world debut at the New York International Auto Show. The eighth-generation of Nissan’s “4-Door Sports Car” is scheduled to arrive at Nissan U.S. dealers beginning this summer. Maxima’s next-generation technology features include a standard NissanConnect with [...]

Coca-Cola to Invest $500 Million in Indonesia

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Coca-Cola to Invest $500 Million in Indonesia

The Chairmen of The Coca-Cola Company and Coca-Cola Amatil (CCA) commemorated Tuesday the expansion of the Coca-Cola Amatil Indonesia (CCAI) Cikekodan Plant in Bekasi, West Java. This marks the first of several major investments being made as the Coca-Cola system in Indonesia invests US $500 million to accelerate growth in the next three to four [...]

Subaru to Debut New Rallycross Car

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Subaru to Debut New Rallycross Car

After a year of development, the cover comes off Subaru Rally Team USA’s new 2015 WRX STI rallycross car at the 2015 New York Auto Show, set to compete in Red Bull Global Rallycross and X Games Rallycross. Dubbed VT15x, this is the third evolution of an STI-based Rallycross car for Subaru in four years [...]

PepsiCo Launches “Do the DEW” Campaign

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PepsiCo Launches “Do the DEW” Campaign

The global “Do the DEW” campaign features two creative films – for traditional and digital viewing and sharing. “Fireboard” – starring professional skateboarder Sean Malto – sparks a beach bonfire with a trick and twist. “Directions” follows Olympic snowboarder Scotty Lago and his birdseed trail from the snowy caps of Canada to a lively mountain [...]

Toyota Showcases Hybrid Portfolio at Atlanta Auto Show

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Toyota Showcases Hybrid Portfolio at Atlanta Auto Show

Toyota will showcase more than 30 Toyota and Scion models during the 33rd annual Atlanta International Auto Show March 25-29, at the Georgia World Congress Center. As part of its expansive exhibit, Toyota will present its broad hybrid lineup, highlighted by enhancements to the 2015 Prius c and Prius v. “Eighteen years after introducing the [...]

India to Host Global Exhibition on Services

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India to Host Global Exhibition on Services

As India is trying to strengthen its position in the business world, the country of 1.25 billion people has planned a global extravaganza to draw the gaze of worldwide business community. To be held under the Global Exhibition on Services (GES) banner, the event aims to serve as a platform to enhance strategic cooperation and [...]

First Mercedes-Benz Type 300 SL Sold in America

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First Mercedes-Benz Type 300 SL Sold in America

The Historic Vehicle Association (HVA) announced Thursday that the 1954 Mercedes-Benz Type 300 SL (serial number 198 040 4500003) will be recorded under the Secretary of the Interior’s Standards for Heritage Documentation. The documentation will be part of the HVA’s National Historic Vehicle Register and the Historic American Engineering Record (HAER) that is permanently archived [...]

Hyundai Launches i20 Active in India

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Hyundai Launches i20 Active in India

Hyundai Motor India Ltd (HMIL) launched Tuesday its sport-styled i20 Active. The launch marks the global debut of i20 Active in India. According to the company, i20 Active is developed for the aspirational, metropolitan, enthusiastic and value-seeking, young risers who have an active lifestyle. [ Prime Minister of India Invites You for Mobile App Contest [...]

How Walmart Helps Women-Owned Businesses Grow

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How Walmart Helps Women-Owned Businesses Grow

Walmart shoppers will see a new logo featured on retail packaging of products from women-owned businesses, available both in-store and online. As part of its overall strategy and goal to source more from women-owned businesses, Walmart supported the Women’s Business Enterprise National Council (WBENC) and WEConnect International, in collaboration with Rouge24, a women-owned graphics agency. [...]

Nissan Presents Titan Truckumentary: Titan Tough

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Nissan Presents Titan Truckumentary: Titan Tough

The fourth chapter of Nissan’s “Titan Truckumentary” focuses on early durability testing that the company’s next-generation full-size pickup has been undergoing the past few months. Viewers get a glimpse inside Nissan Technical Center North America (NTCNA) outside of Detroit and into the desert environs of Nissan’s Arizona Test Center (ATC) to see engineers and technicians [...]

New York Auto Show Unveils 2015 Poster Artwork

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New York Auto Show Unveils 2015 Poster Artwork

As the world’s automakers prepare to show off their latest new cars and trucks in the Big Apple, the New York International Automobile Show has unveiled the 2015 poster artwork. The poster helps set the tone for the event, which runs from April 3 – April 12 at the Jacob K. Javits Convention Center in [...]

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