Avon Products, Inc. today announced that Jon Bon Jovi of the Grammy-winning band, Bon Jovi, will serve as the face of “Unplugged” fragrances for him and for her, two new scents that exude passion, soulfulness and intensity.
The partnership unites a rock icon and a major player in beauty, both of whom are dedicated to charitable efforts.
“Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades,” says Jon Bon Jovi. “Their philosophy of empowerment sends a strong message and I’m pleased to partner with them,” says Jon Bon Jovi.[ Also Read: How Technology Gets Personal with Women ]
“Jon’s music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within,” explains Lily DeStefano, VP of Avon North America Beauty. “The ‘Unplugged’ scents evoke an emotional connection – something Jon inspires in audiences around the world.”
Unplugged for Her is a floral oriental fragrance available in October 2012, and Unplugged for Him is a woody floral musk scent available in November 2012.
Both will be sold exclusively through Avon Representatives in North America.
Avon, the company for women, is a leading global beauty company,