As part of Jose Cuervo’s initiatives supporting the arts and Latin culture, Jose Cuervo Tradicional – Mexico’s super-premium tequila and the same recipe used in Cuervo’s original tequila in 1795 — is launching the Tradicional Mural Project 2012.
Through this platform, Jose Cuervo Tradicional hopes to create a dialogue through artistic endeavors that will inspire artists over the age of 21 to celebrate the Latin culture sharing their hopes and dreams for the Latin community through murals—an art form that is a part of Mexico’s history and culture.
Jose Cuervo Tradicional is inviting artists over the age of 21 to compete for the opportunity to win $15,000 by submitting an original mural painting inspired by their passion for Latin culture and the Jose Cuervo Tradicional bottle.
Jose Cuervo Tradicional will also donate $15,000 to a Latino arts and cultural organization on behalf of the winner as well as display the top 10 murals in a public artistic venue such as a gallery or museum to be announced at a later date.
Artists can participate in the Jose Cuervo Tradicional Mural Project contest by submitting a 150-word statement describing how they are inspired by Hispanic heritage, along with their professional artwork portfolio via http://nalac.submittable.com/submit/13194/submission. The application period is open from now through 11:59 p.m. (ET) on Friday, Aug. 31, 2012.
“Murals have been used by artists in Mexico and the U.S. to celebrate a rich culture,” said Roy Danis, president, Jose Cuervo International.
The National Association of Latino Arts and Cultures (NALAC) will serve as a consultant for the Jose Cuervo Tradicional Mural Project 2012 to increase visibility for the contest within the arts community.
As part of this arts consultancy, NALAC will work with Jose Cuervo Tradicional across each phase of the program to engage artists, Latino communities and non-profit organizations.
People 21 years of age or older can visit Jose Cuervo Tradicional’s Facebook page (www.Facebook.com/LosAmigosDeJose) to learn more about the Jose Cuervo Tradicional Mural Project 2012, the contest and local events.
Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in moderation and designating a driver or taking public transportation.
In the picture above: Actor and director, Clifton Collins Jr., National Association of Latino Arts and Cultures (NALAC) executive director, Maria Lopez de Leon and board member Rosalba Roldan attended the launch of the Jose Cuervo Tradicional Mural Project.